SHARING OUR FLAVORS, CULTURE AND FLAIR
We are proud Mexicans living in the US, sharing our flavors, culture, and flair with the world.
PROUDLY MINORITY CERTIFIED ● STRAIGHT FROM OUR CASA TO YOURS ●
BORN IN MONTERREY, MEXICO.
My first taste of spice was as a kid, sharing tostadas con chile from a food cart with friends after a fútbol game. Since then, spicy food has become an essential part of my daily life. After moving to the US, I craved my hometown snacks, which inspired me to create CHUZA and share the bold tastes, rich culture, and flair of Mexico with the world.
-Danny
WHY CHUZA?
As with most things in Mexico, words have double-meanings, and “CHUZA” is no exception. On one hand it means to strike for success – that moment when you reach perfection – and continue on.
On the other hand, it is the name of our beloved owl who visited us at snack time daily throughout the formation of our company during Covid-19. While on his tree, crows would attack him from all angles, but he would remain unflappable. He was our stamp of approval and inspiration, a sign that we should continue pursuing our dream of sharing our snacks with so much love. We consider him our COwl- Founder and an essential member of our team.
COwl-Founder >
OUR MISSION
OUR MISSION IS SIMPLE:
Sharing the bold flavors, culture, and flair of Mexico with the world.
We see food as a celebration of life, crafting every snack with care, passion, and love for our roots. Bringing happiness to your home, one spicy, delicious bite at a time.
OUR MOTTO
CHUZA means hitting a strike in bowling, but it’s also used to celebrate an amazing feat, like saying, “That was a home run!".
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PERSISTENCE - "AIM WITH CONFIDENCE"
Life is more fun when you spice things up. At CHUZA, we encourage you to savor every bold flavor and every fresh start!
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CREATIVITY - "NOT EVERY PATH IS THE STRAIGHT LINE"
In bowling and in life, the best moves aren’t always straight. CHUZA brings that spirit with bold flavors, mixing real fruit and spices to inspire your journey.
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GROWTH - "THE GOOD YOU DO MULTIPLIES"
At CHUZA, we believe passion makes everything better. We celebrate the small wins that lead to something bigger, crafting every snack with heart because good things grow from love.
PRESS
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“Just because you're snacking doesn't mean you have to eat something unhealthy ... or something bland. And luckily, CHUZA has you covered on both fronts.”
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“A native of Monterrey, Mexico, Daniel Schwarz launched CHUZA, a spicy snacks business, on a “mission to share Mexican flavors, culture and flair” with American consumers.
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“A San Diego based, Mexican inspired snack company is spicing things up in the community!”
